DataLayer
A Camada de Dados (dataLayer) é um objeto Javascript criado pela tag padrão do Google Tag Manager que coleta eventos e variáveis para enviar ao Google Analytics.
Esta documentação contém instruções para enviar eventos e variáveis adicionais a camada de dados que permitirão o monitoramento avançado. Cada evento possui a sua própria camada de dados.
A camada de dados está disponivel para utilizadores do Motor de Reserva nas versões v2, v3 e v4.
Eventos E-commerce
1. Homepage
Nome do evento: ecommerceHomepage
Acionador: o usuário acessou o Motor de Rede
Página do evento: book.omnibees/chain
Aplica-se a todos: Não - somente para hotéis de rede
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceHomepage',
'chainName': '{{CHAIN-NAME}}',
‘hotelName’: {{HOTEL-NAME}},
'chainId': '{{CHAIN-ID}}',
‘hotelId: ‘{{HOTEL-ID}}’,
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Home Page'
},
'ecommerce': {
'currency': '{{CURRENCY-CODE}}',
'items': [
{
'item_name': '{{HOTEL-NAME}}',
'item_id': '{{HOTEL ID}}',
'item_brand': '{{CHAIN-NAME}}',
'item_list_name': 'Hotel List',
'index': 1
}
],
},
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'impressions': [
{
'name': '{{HOTEL-NAME}}',
'id': '{{HOTEL ID}}',
'brand': '{{CHAIN-NAME}}',
'list': 'Hotel List',
'position': 1
}
]
});2. Chain
Nome do evento: ecommerceChain
Acionador: quando o usuário faz uma busca de hotéis no Motor de Rede
Página do evento: book.omnibees/chainresults
Aplica-se a todos: Não - somente para hotéis de rede
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceChain',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}', // TRUE OR FALSE,
'lang': '{{LANG-BE}}',
'eventDetails': {
'category': 'Ecommerce',
'action': 'Cadeia Hoteleira'
},
'ecommerce': {
'currency':'{{CURRENCY-CODE}}',
'items': [{
'item_id': '{{HOTEL-ID}}',
'item_name': '{{HOTEL-NAME}}',
'item_list_name': "Hotel List",
'price': {{PRICE-ROOM}},
'item_brand': '{{CHAIN-NAME}}',
'index': 0
}]
},
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'impressions': [
{
'name': '{{HOTEL-NAME}}',
'id': '{{HOTEL ID}}',
'price': {{PRODUCT-PRICE}},
'brand': '{{CHAIN-NAME}}',
'list': 'Hotel List',
'position': 1
}
]
});
</script>3. Search
Nome do evento: ecommerceSearch
Acionador: quando o usuário faz uma busca de quartos
Página do evento: book.omnibees/hotelresults
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceSearch',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'coupon': '{{COUPON-CODE}}',
'firstName': '{{FIRST-NAME}}',
'lastName': '{{LAST-NAME}}',
'userEmail': '{{USER-EMAIL}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Resultados de Pesquisa'
},
'ecommerce': {
'currency': '{{CURRENCY-CODE}}',
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}',
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}},
'discount': {{DISCOUNT-VALUE}},
'quantity': 1,
'index': 0,
'item_list_name': 'Search Results'
}
],
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'impressions': [
{
'name': '{{PRODUCT-NAME}}',
'id': '{{PRODUCT-SKU}}',
'price': {{PRODUCT-PRICE}},
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'list': 'Search Results',
'position': 0
}
]
}
});
</script>4. Add to cart
Nome do evento: add_to_cart
Acionador: quando o usuário adiciona uma tarifa ao carrinho
Página do evento: book.omnibees/hotelresults
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'add_to_cart',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'ecommerce': {
'currency': '{{CURRENCY-CODE}}',
'currencyCode': '{{CURRENCY-CODE}}',
'value': {{FINAL-PRICE-ROOM}}, //(PRICE-ROOM) * (QUANTITY)
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM, EXTRA, PACKAGE
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}}, //DAILY PRICE
'discount': {{ DISCOUNT-VALUE}},
'quantity': 1, //NUMBER OF NIGHTS BOOKED
}
]
}
});
</script>5. Remove cart
Nome do evento: remove_from_cart
Acionador: quando o usuário remove uma tarifa do carrinho
Página do evento: book.omnibees/hotelresults
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'remove_from_cart',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'ecommerce': {
'currency': '{{CURRENCY-CODE}}',
'currencyCode': '{{CURRENCY-CODE}}',
'value': {{FINAL-PRICE-ROOM}}, //(PRICE-ROOM) * (QUANTITY)
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM, EXTRA, PACKAGE
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}}, //DAILY PRICE
'discount': {{ DISCOUNT-VALUE}},
'quantity': 1, //NUMBER OF NIGHTS BOOKED
}
]
}
});
</script>6. Extras
Nome do evento: ecommerceExtras
Acionador: quando o usuário adiciona um serviço extra na tarifa
Página do evento: book.omnibees/extra
Aplica-se a todos: Não - somente para hotéis com serviço de extra
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceExtras',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'coupon': '{{COUPON-CODE}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Extras'
},
'ecommerce': {
'currencyCode': '{{CURRENCY-CODE}}',
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM OR EXTRA
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-EXTRA}},
'discount': {{ DISCOUNT-VALUE}},
'quantity': 1,
'index': 0
},
],
//OLD SUPPORT
'extras': {
'actionField': {
'step': 'extras'
},
'products': [{
'name': '{{PRODUCT-NAME}}',
'id': '{{PRODUCT-SKU}}',
'price': {{PRODUCT-PRICE}},
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'quantity': {{PRODUCT-QUANTITY}},
'dimension4': '{{RATE-NAME}}',
'dimension5': '{{NUMBER-OF-GUESTS}}'
}
]
}
}
});
</script>7. Package
Nome do evento: ecommercePackage
Acionador: quando o usuario acessa a página de pacote
Página do evento: /hotel/XXXX/package/XXXXXX or /chain/XXXX/package/XXXXXX
Aplica-se a todos: Não - somente hoteis que oferecem pacotes
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommercePackage',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'coupon': '{{COUPON-CODE}}',
'firstName': '{{FIRST-NAME}}',
'lastName': '{{LAST-NAME}}',
'userEmail': '{{USER-EMAIL}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Pesquisa pelo Pacote'
},
'ecommerce': {
'value': {{PRICE-TOTAL}},
'currency': '{{CURRENCY-CODE}}',
'items': [
{
'item_name': '{{PRODUCT-NAME}}',
'item_id': '{{PRODUCT-SKU}}',
'currency': "{{CURRENCY-CODE}}",
'price': {{PRICE-PRODUCT}},
'item_brand': '{{HOTEL-NAME}}',
'item_category': 'Package',
'item_list_name': 'Package {{HOTEL-NAME}}',
'index': 1
}
],
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'impressions': [
{
'name': '{{PRODUCT-NAME}}',
'id': '{{PRODUCT-SKU}}',
'price': '{{PRODUCT-PRICE}}',
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'list': 'Package',
'position': 1
}
]
}
});
</script>8. Packages
Nome do evento: ecommercePackages
Acionador: quando o usuário acessa a página de pacotes
Página do evento: /hotel/XXXX/package/XXXXXX or /chain/XXXX/package/XXXXXX
Aplica-se a todos: Não - somente hoteis que oferem pacotes
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommercePackages',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Package List'
},
'ecommerce': {
'currency': '{{CURRENCY-CODE}}',
'items': [
{
'item_name': '{{PRODUCT-NAME}}',
'item_id': '{{PRODUCT-SKU}}',
'item_category': 'Package',
'price': {{PACKAGE-PRICE}},
'item_list_name': 'Packages Results',
'currency': '{{CURRENCY-CODE}}',
'item_brand': '{{HOTEL-NAME}}',
'index': 1,
}
],
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'packages': {
'actionField': {
'step': 'Listagem de Pacotes'
}
},
'impressions': [
{
'name': '{{PRODUCT-NAME}}',
'id': '{{PRODUCT-SKU}}',
'price': '{{PRODUCT-PRICE}}',
'list': 'Packages Results',
'position': 1,
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
}
]
}
});
</script>9. Checkout - begin_checkout
Nome do evento: ecommerceCheckout
Acionador: quando o usuário inicia a etapa de dados pessoais no checkout
Página do evento: book.omnibees.com/bookdetails
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceCheckout',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'lang': '{{LANG-BE}}',
‘lang’: ‘{{LANG-BE}}’,
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'coupon': '{{COUPON-CODE}}',
'firstName': '{{FIRST-NAME}}',
'lastName': '{{LAST-NAME}}',
'userEmail': '{{USER-EMAIL}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Checkout',
'label': 'Passo 1 - Dados Pessoais'
},
'ecommerce': {
'currency': '{{CURRENCY-CODE}}',
'value': {{FINAL-PRICE-ROOM}}, //(PRICE-ROOM) * (QUANTITY)
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM OR EXTRA
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}}, //DAILY PRICE
'discount': {{ DISCOUNT-VALUE}},
'quantity': 0, //NUMBER OF NIGHTS BOOKED
}
],
'currencyCode': '{{CURRENCY-CODE}}',
'checkout': {
'actionField': {
'step': 1
},
'products': [{
'name': '{{PRODUCT-NAME}}',
'id': '{{PRODUCT-SKU}}',
'price': {{PRODUCT-PRICE}},
'brand': '{{BRAND}}',
'category': '{{CATEGORY}}',
'quantity': '{{PRODUCT-QUANTITY}}',
'dimension4': '{{RATE-NAME}}',
'dimension5': '{{NUMBER-OF-GUESTS}}'
}
]
}
}
});
</script>10. Checkout - loyalty
Nome do evento: loyalty
Acionador: quando usuario confirma o programa de fidelidade
Página do evento: book.omnibees.com/bookdetails
Aplica-se a todos: Não - somente para hoteis que tem o programa de fidelidade
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'loyalty',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'lang': '{{LANG-BE}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
}
});
</script>11. Checkout - payment_info
Nome do evento: ecommerceCheckout
Acionador: quando o usuário inicia a etapa de dados de pagamento do checkout
Página do evento: book.omnibees.com/bookdetails
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceCheckout',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'coupon': '{{COUPON-CODE}}',
'firstName': '{{FIRST-NAME}}',
'lastName': '{{LAST-NAME}}',
'userEmail': '{{USER-EMAIL}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Checkout',
'label': 'Passo 2 - Pagamento'
},
'ecommerce': {
'value': {{FINAL-PRICE-TRANSACTION}},
'coupon': '{{COUPON}}',
'currency': '{{CURRENCY-CODE}}',
'payment_type':’',
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM OR EXTRA
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}}, //DAILY PRICE
'discount': {{ DISCOUNT-VALUE}},
'quantity': 1, //NUMBER OF NIGHTS BOOKED
'index': 0
}
],
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'checkout': {
'actionField': {
'step': 2
},
'products': [{ // 'products' é a lista de acomodações e extras adicionados nas páginas anteriores
'name': '{{PRODUCT-NAME}}', // Mandatory field
'id': '{{PRODUCT-SKU}}', // Mandatory field
'price': '{{PRODUCT-PRICE}}', // Mandatory field
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'quantity': '{{PRODUCT-QUANTITY}}',
'dimension4': '{{RATE-NAME}}',
'dimension5': '{{NUMBER-OF-GUESTS}}'
}
]
}
}
});
</script>12. Checkout - add_payment_info
Nome do evento: ecommerceCheckout
Acionador: quando o usuário confirma os dados de pagamento
Página do evento: book.omnibees.com/bookdetails
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'event': 'ecommerceCheckout',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'coupon': '{{COUPON-CODE}}',
'firstName': '{{FIRST-NAME}}',
'lastName': '{{LAST-NAME}}',
'userEmail': '{{USER-EMAIL}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Checkout',
'label': 'Passo 3 - Clique - Confirmar Reserva'
},
'ecommerce': {
'payment_type': '{{PAYMENT-METHOD}}',
'currency': '{{CURRENCY-CODE}}',
'value': '{{TRANSACTION-TOTAL}}',
'coupon': "{{COUPON-CODE}}",
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM OR EXTRA
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}}, //DAILY PRICE
'discount': {{ DISCOUNT-VALUE}},
'quantity': 1, //NUMBER OF NIGHTS BOOKED
'index': 0
}
],
//OLD SUPPORT
'currencyCode': '{{CURRENCY-CODE}}',
'checkout': {
'actionField': {
'step': 3,
'option': '{{PAYMENT-METHOD}}'
},
'products': [{ // 'products' é a lista de acomodações e extras adicionados nas páginas anteriores
'name': '{{PRODUCT-NAME}}', // Mandatory field
'id': '{{PRODUCT-SKU}}', // Mandatory field
'price': '{{PRODUCT-PRICE}}', // Mandatory field
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'quantity': '{{PRODUCT-QUANTITY}}',
'dimension4': '{{RATE-NAME}}',
'dimension5': '{{NUMBER-OF-GUESTS}}'
},
{
'name': '{{PRODUCT-NAME}}', // Mandatory field
'id': '{{PRODUCT-SKU}}', // Mandatory field
'price': '{{PRODUCT-PRICE}}', // Mandatory field
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'quantity': '{{PRODUCT-QUANTITY}}',
'dimension4': '{{RATE_NAME}}',
'dimension5': '{{NUMBER-OF-GUESTS}}'
}
]
}
}
});
</script>13. Purchase
Nome do evento: ecommercePurchase
Acionador: quando o usuário confirma a reserva
Página do evento: book.omnibees.com/confirmation
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({ ecommerce: null });
dataLayer.push({
'userEmail': '{{USER-EMAIL}}',
'userId': '{{USER-ID}}',
'event': 'ecommercePurchase',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
'hotelCategoryName': '{{HOTEL-CATEGORY-NAME}}',
'hotelCategoryId': '{{HOTEL-CATEGORY-ID}}',
'ratingStars': '{{NUMBER-STAR}}',
'numberRooms': '{{TOTAL-ROOMS-OF-HOTEL}}',
'checkIn': '{{CHECK-IN}}',
'checkOut': '{{CHECK-OUT}}',
'numberAdults': '{{NUMBER-OF-ADULTS}}',
'numberChildren': '{{NUMBER-OF-CHILDREN}}',
'firstName': '{{FIRST-NAME}}',
'lastName': '{{LAST-NAME}}',
'userDoc': '{{USER-DOC}}',
'userTel': '{{USER-TEL}}',
'userCountry': '{{USER-COUNTRY}}',
'isLoggedIn': '{{USER_IS_LOGGED}}',
'coupon': "{{COUPON-CODE}}",
'loyalty': {
'loyalty': {{LOYALTY}},
'loyalty_category': {{LOYALTY_CATEGORY}},
'loyalty_level': {{LOYALTY_LEVEL}},
'loyalty_name': {{LOYALTY_DESCRIPTION}},
'loyalty_discount_value': {{VALUE}},
'loyalt_type': {{LOYALTY_TYPE}}
},
'eventDetails': {
'category': 'Ecommerce',
'action': 'Purchase'
},
'dimension1': '{{USER-ID}}',
'ecommerce': {
'payment_type': '{{PAYMENT-METHOD}}',
'transaction_id': '{{RESERVATION-ID}}',
'value': {{FINAL-PRICE-ROOM}},
'tax': {{TAX}},
'currencyCode': '{{CURRENCY-CODE}}',
'currency':'{{CURRENCY-CODE}}',
'items': [
{
'item_id': '{{ID-ROOM}}',
'item_name': '{{NAME-ROOM}}',
'item_variant': '{{RATE-ROOM}}',
'item_brand': '{{HOTEL-NAME}}',
'item_category': '{{CATEGORY}}}', // ROOM OR EXTRA
'affiliation': "Omnibees",
'coupon': "{{COUPON-CODE}}",
'price': {{PRICE-ROOM}}, //DAILY PRICE
'discount': {{DISCOUNT-VALUE}},
'quantity': {{NUMBER-OF-NIGHTS}}, //NUMBER OF NIGHTS BOOKED
}
],
//OLD SUPPORT
'purchase': {
'actionField': {
'id': '{{RESERVATION-ID}}',
'revenue': {{TOTAL-REVENUE}},
'tax': {{TAX}},
'shipping': '0',
'affiliation': '',
'coupon': '{{COUPON-CODE}}'
},
'products': [{
'name': '{{PRODUCT-NAME}}',
'id': '{{PRODUCT-SKU}}',
'price': {{PRODUCT-PRICE}},
'category': '{{CATEGORY}}',
'brand': '{{BRAND}}',
'quantity': {{PRODUCT-QUANTITY}},
'dimension4': '{{RATE-NAME}}',
'dimension5': '{{NUMBER-OF-GUESTS}}'
}
]
}
}
});
</script>Eventos Extras
1. Login
Nome do evento: login
Acionador: quando o usuário faz o login no Motor de Reservas
Página do evento: Todas as páginas
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({
'event': ‘login’,
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
‘method’: {{LOGIN-METHOD}}
});
</script>2. Sign up
Nome do evento: sign_up
Acionador: quando o usuário cria uma conta de usuário no Motor de Reservas
Página do evento: Todas as páginas
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({
'event': ‘sign_up’,
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'lang': '{{LANG-BE}}',
‘method’: {{LOGIN-METHOD}}
});
</script>3. Error
Nome do evento: exception
Acionador: quando ocorre algum erro na etapa de checkout
Página do evento: /bookdetails
Aplica-se a todos: Sim
<script>
var dataLayer = window.dataLayer = window.dataLayer || [];
dataLayer.push({
'event': ‘exception’,
'chainName': '{{CHAIN-NAME}}',
'chainId': '{{CHAIN-ID}}',
'hotelName': '{{HOTEL-NAME}}',
'hotelId': '{{HOTEL-ID}}',
'versionBE': '{{OMNIBEES-VERSION}}',
'isRemark': '{{ISREMARK}}',
'eventDetails': {
‘id’: ‘{{ERROR-ID}}’,
'category': 'Ecommerce',
'description': '{{ERROR-DESCRIPTION}}',
‘fatal’: {{TRUE/FALSE}}
}
});
</script>Last updated
Was this helpful?